Is it really worth putting a lot of money into AI automation?
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Instant-response systems are a significant benefit for small businesses, but I think focusing solely on operational hurdles first might be shortsighted. Shouldn't we also determine how we measure whether AI automation genuinely boosts conversion rates across different industries before committing large resources anywhere?
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You’re totally right that instant-response systems are a big help for small businesses in the U.S. However, if we focus solely on the operational aspects, we might overlook the bigger picture. Before investing a significant amount of money, it’s crucial to set clear goals, such as the number of leads that convert into sales, how well we retain customers, and the importance of response times.
This way, we can determine whether AI automation is providing a good return on investment, similar to what the major players in the industry experience.
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I'm tempted to jump on the AI bandwagon for my business, but I'm worried about the hype. Shouldn't I figure out my actual sales and retention goals first? I won't invest in 'instant-response' tools based on their theoretical efficiency; I need proof they provide real value.
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@Mark said in Is it really worth putting a lot of money into AI automation?:
You’re totally right that instant-response systems are a big help for small businesses in the U.S. However, if we focus solely on the operational aspects, we might overlook the bigger picture. Before investing a significant amount of money, it’s crucial to set clear goals, such as the number of leads that convert into sales, how well we retain customers, and the importance of response times.
This way, we can determine whether AI automation is providing a good return on investment, similar to what the major players in the industry experience.
I'm ready to invest in AI, but I'm worried about wasting money. Are small businesses really improving their revenue and retaining customers, or are they just responding faster without boosting sales?
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@Dimitri I really like that approach. Honestly, in the U.S. market right now, AI is often oversold, so it’s easy to get caught up in the hype. Locking in your sales and retention metrics first shows that you're using AI as a practical tool, not just following a trend. If it doesn't result in real revenue growth or savings, it's merely an impressive demo.
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@Petra-Blythe said in Is it really worth putting a lot of money into AI automation?:
I'm ready to invest in AI, but I'm worried about wasting money. Are small businesses really improving their revenue and retaining customers, or are they just responding faster without boosting sales?
I’ve noticed that for most small businesses in the U.S., the real value of AI lies in the day-to-day wins. It helps people reduce costs while providing personalized and efficient customer service. It’s less about chasing a trend and more about building a solid foundation. If you focus on using it to solve your actual "pain points," loyalty and growth will follow naturally.