@Petra-Blythe said in Is it really worth putting a lot of money into AI automation?:
I'm ready to invest in AI, but I'm worried about wasting money. Are small businesses really improving their revenue and retaining customers, or are they just responding faster without boosting sales?
I’ve noticed that for most small businesses in the U.S., the real value of AI lies in the day-to-day wins. It helps people reduce costs while providing personalized and efficient customer service. It’s less about chasing a trend and more about building a solid foundation. If you focus on using it to solve your actual "pain points," loyalty and growth will follow naturally.