@Mark said in Is it really worth putting a lot of money into AI automation?:

You’re totally right that instant-response systems are a big help for small businesses in the U.S. However, if we focus solely on the operational aspects, we might overlook the bigger picture. Before investing a significant amount of money, it’s crucial to set clear goals, such as the number of leads that convert into sales, how well we retain customers, and the importance of response times.

This way, we can determine whether AI automation is providing a good return on investment, similar to what the major players in the industry experience.

I'm ready to invest in AI, but I'm worried about wasting money. Are small businesses really improving their revenue and retaining customers, or are they just responding faster without boosting sales?