Is free listing a beneficial strategy for growth?
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Being a new business, I'd need some guidance. We are a startup company creating a network of restaurants and hotels that operate for a membership fee. When we have more users, should we continue to give free listings? Is this an effective strategy?
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Offering free listings is an effective strategy during the initial stages to attract customers and grow your network. When more customers are connected to your business, then try to add premium listings with additional advantages with a cost. With this approach, you can make money and grow your business.