What strategies can consumers use to combine broker and direct insurer sites for optimal ACA coverage and subsidies?

hey @Mark
If third-party marketplaces make comparing U.S. health plans easier, could relying on broker guidance lead to biased recommendations? Or does buying directly from insurers risk missing out on better ACA-compliant options and subsidies that are available through marketplaces?

I am buying health insurance for me and my family. Should I consider a third-party insurance provider like Policygenius or Healthmarket, or should I directly buy it from the company like Blue Cross Blue Shield or Aetna?