Of course! You can buy insurance directly from Blue Cross Blue Shield or Aetna or through a third-party provider like Policygenius or HealthMarkets. Each one has provided its own advantages and disadvantages.

If you are buying directly from an insurance company:

Streamlined customer service and claims filing. You have access to exclusive plans. This is ideal if you have a preferred insurer or provider network. It allows for independent plan comparison.

If you are using a third-party marketplace:

Convenience: Compare plans from multiple insurers in one place. Expert Guidance: Receive advice on finding the best plan for your needs. Cost Comparisons: Easily compare costs and coverage options. Free to use: Typically free for consumers, brokers are compensated by insurers. Assistance with Plan Understanding: Help understanding deductibles, co-pays, network coverage, and subsidies.

Which one to choose totally depends on you. If you want expert advice and ease of use, choose the third-party broker. For direct control and interaction, it's advisable to buy directly.